A Bold Move: Pacific Union Names Selma Hepp VP of Business Intelligence

Selma HeppMark McLaughlin, CEO of Pacific Union, announced today another bold move within the residential real estate industry. Pacific Union names Selma Hepp VP of Business Intelligence to the newly created position of ‘Vice President, Business Intelligence’.  Selma joins Pacific Union from her position as Chief Economist for Trulia.

Prior to Trulia, Selma Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of Realtors, both trade organizations dedicated to the advancement of professionalism in real estate.

Selma’s Ph.D. in Urban Economics, complemented by her deep expertise in understanding market dynamics in the western U.S. will give our team of professionals’ insightful intelligence to help our clients make key decisions regarding how and where they will live.

Trends - Buy or RentIn 2016, Pacific Union will make significant investments in business intelligence and technology advancements. These investments are designed to gain thorough understanding from a quantitative perspective; client demographics and empirical market dynamics on a hyperlocal basis. Our investments will give Pacific Union Real Estate Professionals definitive buyer profiles and specific marketing tactics to access key buyer segments.

Selma is thrilled to join our team and offered this perspective. “Pacific Union’s vision and forward thinking uniquely positions this firm to become the leader in understanding California’s challenging housing market. The market is at a critical juncture that requires a close watch to anticipate its dynamic nature.”

The Bay Area Team welcomes the opportunity to have their Pacific Union clients benefit from Selma’s expertise on providing house hunters with key insights about the economy, housing trends and public policy. Until next time… Jim Walberg