Home Selling Tip: Staging Matters!

By: Jim Walberg, staff writer for The Bay Area Team

Statistics confirm that staged homes sell faster and for top dollar.

Staging is a strategic marketing tool designed to show a property in its best possible light. Professional stagers believe in the power of home staging, and we completely agree with them.

According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller. Only 10% of home buyers can visualize the full potential of a non-staged home. First impressions count. Buyers typically form their opinion in the first two minutes of touring a home. Continue reading

Affordability: The “Wild Card” Of Bay Area Housing

By: Jim Walberg, staff writer for The Bay Area Team @PacificUnion

Two-hour commutes to work! Bumper to bumper traffic on the 580 and 680! Does this ring true for you? Greg Gross, Metrostudy regional director for Northern California, said recent statement, “The story in the Bay Area housing markets will be affordability for the long term.”

The lack of housing affordability results in more than just Bay Area residents paying high percentages of their income on rents and mortgages. It causes families to be pushed out of job markets in order to find homes they actually can afford. We can all agree that moving 40 miles away from your job is not a sustainable solution for individuals and families. The Bay Area’s housing affordability crisis is so widely acknowledged that it sometimes can seem like the new normal. Continue reading

A look back at 2017 and Predictions for 2018

By: Jim Walberg – Staff Writer for The Bay Area Team @pacificunion

2018So, another amazing year in real estate has come to a close in the Bay Area. And, 2018 is about to begin. My article is about how my predictions for last year turned out, and what to expect in the East Bay world of real estate in 2018.

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