Home Selling Tip: Staging Matters!

By: Jim Walberg, staff writer for The Bay Area Team

Statistics confirm that staged homes sell faster and for top dollar.

Staging is a strategic marketing tool designed to show a property in its best possible light. Professional stagers believe in the power of home staging, and we completely agree with them.

According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller. Only 10% of home buyers can visualize the full potential of a non-staged home. First impressions count. Buyers typically form their opinion in the first two minutes of touring a home. Continue reading

Affordability: The “Wild Card” Of Bay Area Housing

By: Jim Walberg, staff writer for The Bay Area Team @PacificUnion

Two-hour commutes to work! Bumper to bumper traffic on the 580 and 680! Does this ring true for you? Greg Gross, Metrostudy regional director for Northern California, said recent statement, “The story in the Bay Area housing markets will be affordability for the long term.”

The lack of housing affordability results in more than just Bay Area residents paying high percentages of their income on rents and mortgages. It causes families to be pushed out of job markets in order to find homes they actually can afford. We can all agree that moving 40 miles away from your job is not a sustainable solution for individuals and families. The Bay Area’s housing affordability crisis is so widely acknowledged that it sometimes can seem like the new normal. Continue reading

A look back at 2017 and Predictions for 2018

By: Jim Walberg – Staff Writer for The Bay Area Team @pacificunion

2018So, another amazing year in real estate has come to a close in the Bay Area. And, 2018 is about to begin. My article is about how my predictions for last year turned out, and what to expect in the East Bay world of real estate in 2018.

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A Bold Move: Pacific Union Names Selma Hepp VP of Business Intelligence

Selma HeppMark McLaughlin, CEO of Pacific Union, announced today another bold move within the residential real estate industry. Pacific Union names Selma Hepp VP of Business Intelligence to the newly created position of ‘Vice President, Business Intelligence’.  Selma joins Pacific Union from her position as Chief Economist for Trulia.

Prior to Trulia, Selma Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of Realtors, both trade organizations dedicated to the advancement of professionalism in real estate. Continue reading

2015 San Francisco Bay Area Real Estate Predictions

A look at 2014 and 2015 predictionsFirst off, what a year in real estate we had in the San Francisco Bay Area in 2014! A few of the highlights were; the continued decline in homes to purchase; the growing of off-market home sales; mortgage interest rates remained at record lows in spite of the Feds ending their purchase of mortgage backed securities; the continued appreciation of home values; the continued lack of new home construction which impacted the lower number of homes to sell. And, given all of these factors the value of the total of homes sold still exceeded 2013 totals! Job growth is the key indicator for any healthy real estate market. Continue reading

Cycle For Survival: Helping To Find Cancer Cures!

Join the battle with Jim!JOIN THE BATTLE WITH JIM WALBERG:  This year is Jim’s 14th anniversary! In 2001 he was diagnosed with Prostate cancer, and in 2004 he began another life and death battle, with UCSF Medical Center as his “home” for almost five months. Their medical professionals saved his life which has allowed him to live a life with manageable limitations. He is grateful for every day he has as a “cancer thriver”.

What Jim can still do is ride a spin bike. So, on February 21st in San Francisco at the Equinox Health Club, he and his Team will participate in the nationwide event that last year raised over $21 million for cancer research – 100% of the funds are donated for use on over 100 clinical trials and research studies. Continue reading

Carbon Monoxide Is The Silent Killer – A Tragic Story Shared

Symptoms of Co2 PoisoningA carbon monoxide detector is required for each home in California as of 2012. The only way this law is able to be enforced is when a home is sold. A detector must be present on each floor of the home by California law. It is ridiculous that every state in America doesn’t require a carbon monoxide detector in homes. My guess is you will agree with me after reading this story from our friend who lives in Virginia. Here is a shortened version of “Sally’s” story – not her real name. Continue reading

Leasing Solar Panel Home Systems – A Real-Life Warning

Following the sheepThose you who know me, know that I am a raving fan of anything each of us can do to protect and improve our environment. One of the tools available to all of us are solar panels for our roofs that subsidize our electrical energy needs and lowers our utility bills. However, the decision you make to either enter into a solar lease agreement or to actually purchase them can have significant future consequences when you sell your home. Continue reading

Jim Walberg of Pacific Union Honored with Extraordinary Philanthropist Award

John Brian Losh presenting the awardNo one ever seeks out an acknowledgment for their work in community service. I certainly did not. And, what a humbling honor to have Who’s Who In Luxury Real Estate select me to be their 2014 Extraordinary Philanthropist at their 19th Annual Fall conference in Boston several weeks ago where members from around the globe gathered to share best practices and expand their personal connections with the best of the best in luxury real estate.

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Local Knowledge / Global Reach: From San Francisco to a Paris Flat.

Jim & Ann Marie in ParisA phrase we use at The Bay Area Team is “Local Knowledge / Global Reach”. It is a simple and true statement we share with our clients every week. We know the world of real estate in the San Francisco Bay Area – Local. And, we know the world of real estate in Europe, Latin America, and more – Global Reach.

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